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Advanced Settings

Advanced Settings give you additional control over how your campaign spends and delivers — but for most advertisers, the defaults work best.

What are Advanced Settings?

Advanced Settings is an optional step in campaign setup that lets you fine-tune how your campaign runs beyond the daily budget. You can adjust your Max CPM bid, set a play duration, and control how often your ad plays per hour.

Our Recommendation
For most advertisers, we recommend leaving Advanced Settings at their defaults. Blip's defaults are designed to optimize your campaign in the most effective way. Only adjust these settings if you have specific requirements for your campaign.


The three Advanced Settings 

Max CPM

Sets a ceiling on what you pay per 1,000 impressions. Blip will never exceed this amount per auction, though your actual average CPM will typically come in well below it. Adjusting this can affect how competitively your campaign bids for billboard inventory.

 
Default: Blip optimized

Duration

Controls how long your ad plays each time it appears on a billboard screen. Longer durations mean more screen time per play, but may reduce how often your ad is shown within your budget.

Default: Blip optimized

Hourly Play

Lets you limit how many times your ad plays within a given hour across your selected billboard inventory. Useful if you want to control pacing or limit frequency in a specific time window.

Default: Blip optimized

 

Frequently Asked Questions

Do I have to configure Advanced Settings?
No — Advanced Settings are optional. If you skip them or leave them at their defaults, Blip will automatically optimize your campaign for the best results based on your daily budget and location.
 
Can I change Advanced Settings after my campaign is live?
Yes. You can update any Advanced Setting at any time in your campaign settings. Changes take effect going forward and won't impact spend already delivered.
 
Will changing Advanced Settings affect my daily budget?
Your daily budget stays the same regardless of Advanced Settings. However, changes to Max CPM, Duration, or Hourly Play can affect how efficiently that budget is spent — for example, a lower Max CPM may limit the inventory your campaign can access, while a stricter Hourly Play cap may slow down delivery.