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What is Blip Optimized Flow?

Let Blip automatically find and optimize the best billboard inventory for your campaign — no manual sign selection required.


This feature is currently being rolled out and may not yet be available to all advertisers.

What is Blip Optimized?

Blip Optimized is an automated campaign flow that takes care of billboard selection for you. Instead of manually choosing individual signs, you simply tell Blip where you want to advertise — and Blip uses proprietary data to automatically identify and optimize the best-performing billboard inventory in that area for your campaign.

Think of it as having a campaign expert working behind the scenes, continuously making decisions to get the most out of your daily budget.

★ Recommended

Blip Optimized is the recommended way to run a campaign on Blip — especially if you're new to billboard advertising. It removes the guesswork and lets Blip's technology do the heavy lifting for you.

How it works

1. You set your target area and daily budget
Tell Blip where you want your ads to appear and how much you want to spend per day. That's all the input you need to provide.

3. Blip identifies the best available inventory
Using proprietary data, Blip automatically selects billboard locations in your target area that are most likely to deliver efficient, high-quality impressions for your budget.

3. Blip continuously optimizes as results come in
Throughout your campaign, Blip monitors performance and adjusts how your budget is distributed across billboard inventory to maximize your results over time.

 

Why use Blip Optimized?

⚡ Faster setup
No need to research and compare individual billboard locations. Just enter your target area and budget and you're ready to launch.

📊 Data-driven decisions
Blip's proprietary data evaluates billboard inventory across traffic patterns, audience reach, and historical performance — factors that are difficult to assess manually.

💰 More efficient spend
By automatically routing budget to the highest-performing inventory, Blip Optimized helps you get more impressions and reach for the same daily spend.

🔄 Continuous improvement
Unlike a static manual selection, Blip Optimized adapts as your campaign runs — shifting spend toward what's working and away from what isn't.

 

Blip Optimized vs. manual sign selection

Not sure which approach is right for you? Here's a quick comparison:

★ Recommended

Blip Optimized

Best for most advertisers. You define the area and budget — Blip handles sign selection and optimization automatically using proprietary data.

Manual

Choose Your Signs Manually

Best if you have specific locations in mind or need full control over exactly which signs your campaign appears on.

 

Frequently Asked Questions

Which billboards will my ad appear on with Blip Optimized?
Blip selects from available inventory in your target area based on performance data. The specific signs may vary day to day as Blip continuously optimizes for the best results. You can see a breakdown of where your ad ran in your campaign reporting dashboard.
 
Can I use Advanced Settings with Blip Optimized?
Yes. Advanced Settings like Max CPM, Duration, and Hourly Play are available with Blip Optimized flow. That said, we recommend leaving them at their defaults so Blip has the most flexibility to optimize your campaign.
 
Does Blip Optimized cost more than manual?
No. Blip Optimized uses the same daily budget you set — there's no additional cost for using the automated flow. In fact, because it optimizes for efficient spend, you may find your budget goes further compared to a manual selection.