Getting the most out of your billboard advertising campaign
Blip is on a mission to help businesses of all sizes advertise on digital billboards nationwide through our online advertising marketplace. Our goal is to allow advertisers to choose how much they want to spend and remain in control of the budgeting process.
For the past 5 years, we have gathered and analyzed data from thousands of digital billboard campaigns generating millions of blips and impressions for our billboard advertising customers. This analysis has provided us with some insight into best practice recommendations.
We offer these recommendations as a starting point and hope they help you achieve optimal results for your advertising campaigns.
Billboard Advertising Frequency
Finding the perfect combination of hours selected plus your daily budget will help you dial in the right ad frequency (the number of times your ad is displayed on a billboard).
We recommend a starting daily budget of $10 per day per billboard and no more than 12 hours of advertising per day. The graphic below will help you understand what can be achieved at $10, $20, or $30 per day per sign.