How does billboard advertising improve my existing marketing?

How does Billboard advertising help my business? How does it fit into the Buyer's Journey?

Billboard advertising is top of funnel marketing. It helps drive awareness of your brand to get it in front of the correct viewers repeatedly over time. In almost all cases, it's a marathon, not a sprint. All "top of mind" brands started as unknown, and the primary reason we know them so well today is because of consistent brand awareness marketing.