1. Help Center
  2. Cost and Billing

What does Max-per-Blip Mean?

  • Blip Is a bidding marketplace.
  • Max-per-Blip states how high you’re willing to spend for a billboard slot.
  • The higher your Max-per-Blip is the more likely you’ll be chosen by sign owners to display on their billboards.

Blip is a bidding marketplace for billboards.  Your Max-per-Blip is your highest bidding amount. The higher you show sign owners that you're willing to pay, the more willing they'll be to let you display on their boards. It's good to set your Max-per-Blip a few cents higher than any standard number (Change $0.25 -> $0.27), this will raise your bid slightly higher than the average and boost your chance of being displayed on your chosen billboard.

What is Max-per-Blip (MPB)?

MPB is NOT how much you will spend each time your ad blips. It IS the amount you are willing to spend every time your ad displays. MPB also acts as a priority gauge— the higher the MPB, the more likely your ads will be seen over other advertisers.




HubSpot Video



How do I change the MPB amount?

If you hover over the amount below the different shades of green you can use the arrows to raise or lower the price.



Max-per-Blip Help Center-01


Why would I change the MPB?

You want your MPB to always be competitive. If someone else advertising on the same billboard is willing to spend $0.60 and you are only willing to spend $0.50, your ad will show less often than theirs. If your entire daily budget is not being used each day, increase your MPB.



Max-per-Blip Help Center-02


What do the different shades of green mean?

Darkest Green - I'm serious about blipping during this hour

Medium Green - I'd really like to be on the billboard right now, but it’s okay if I don't get on there as much as everyone else.

Lightest Green - If I blip during this hour, great! If not, no worries.

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