How is it possible to get on a billboard with no contract and for any budget?
Think of Blip as the "Google Ads of billboards" – a revolutionary self-serve digital billboard advertising platform. It opens up outdoor advertising to businesses of all sizes, allowing you to create, manage, and optimize billboard campaigns with unprecedented ease and flexibility.
Blip's key features include:
Blip's key features include:
- User-friendly campaign creation and management tools
- Access to thousands of digital billboards across the US
- Flexible budgeting options with daily spends starting as low as $20
- Cost-effective ad placement through a real-time bidding system
- Performance tracking with detailed campaign analytics
How Blip Works
Blip's unique system makes billboard advertising both accessible and efficient. Here's how it operates:
- Digital Auctions: The Blip network holds digital auctions every 10 minutes for available ad slots (known as "blips") on our billboards.
- Real-Time Bidding: In these auctions, your ads compete based on your set budget and the current demand for each billboard.
- Ad Display: Successful bids result in your ad being displayed in rotation on the billboard, typically shown in 8-second intervals.
- Pay-Per-Play: Efficiency is ensured as you only pay when your ad is actually displayed on the billboard.
- Flexible Scheduling: To maximize impact, you have the option to schedule your ads for specific times of day or days of the week.
This innovative approach allows businesses to harness the power of billboard advertising with unprecedented control and cost-effectiveness.
How Do You Do It?
Blip partners with digital sign owners who divide the time on their billboards into multiple slots (usually 8) and they sell these slots on their digital billboards to different advertisers.
The billboard rotates through the slots, playing through each advertiser's ad one by one, for a specific number of seconds (usually 7.5 - 10) and then repeats.
Blip contracts with the sign owner, and then we open up the slots we have received to you! When you set up a campaign on Blip, we get you as many displays on our slots as possible based on your daily budget settings.
