Measuring the impact of billboards can be complicated. We have tried to make it easier for you! 

The video below will walk you through how Google Analytics can be used to see the impact of your billboard campaigns on your website. If you have an e-commerce store connected to your Google Analytics, you will even be able to dig into conversion rates between areas with billboard advertising, and areas without billboards!

The worksheet that is used can be downloaded by clicking here.

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