Congratulations! Your campaign is now running!

Now, you can monitor the performance of your campaigns by viewing your analytics. ****Keep in mind that all analytics are ALL TIME analytics, meaning that the numbers shown represent how your campaign has performed since the campaign began. You can run a ****proof of performance report**** if you would like to see information about your campaign with specific date ranges****

On the front of your campaign card you will find some basic information such as:

**Total Spend,**how much your campaign has spent so far**Total Blips,**how many times your ad has displayed so far**Total Blips this week,**how many times your ad has displayed this week so far**Total Blips yesterday,**how many times your ad displayed yesterday

**Click "See All Analytics" for more detailed information**

The first four graphs show the Blips you have received at different times. Here is a breakdown of the information you receive on each graph:

**The Monthly Blip Totals**, see the Total Blips you have received each month over the past year.**The Daily Blip Totals**, see how many Blips you have received each day. This graph will show each day for the past month**Hourly Blip Totals,**see the times of day your Blips have displayed since your campaign began.**Hourly Blips Yesterday**, see the times of day your Blips displayed yesterday.

When you scroll down you can find more specific analytics. Here is the breakdown:

**Blips to Date**, see how many Blips you have received since your campaign began (the date ranges of your campaign are also listed below)**Average Cost Per Blip**, see how much it costs on average each time your ad displays for 8 seconds on a billboard**Average Daily Spend**, see how much you spend on average each day**Total Impressions**, see an estimated number of people who have seen your ad since your campaign began (we receive this information from the sign owners)**Average Blips per board**, see how many Blips you receive on average on each of the billboards on your campaign.**Impressions per dollar**, see how many people on average see your ad for each dollar that you spend.

Scroll down further and you can see a breakdown of the performance of your ads per billboard location, this will show details about each sign your campaign has ever displayed on since your campaign began. If you remove a sign from your campaign but continue running the campaign on other locations, the data about the removed signs will still appear on these analytics. Here is the breakdown:

**The sign name****Facing**, see which direction the billboard faces**Location**, see where the billboard is located**Blips**, see the total Blips received on that board**Estimated Impressions**, see how many people have seen your ad on that billboard**Spent**, see how much has been spent advertising on that sign**Impressions per dollar**, see how many people have seen your ad on that sign for each dollar spent